Quicken:
Helping people lead healthy, confident financial lives.

Quicken is a personal finance management software that helps individuals take control of their money by tracking income, expenses, budgets, and investments in one place. It allows users to connect their bank accounts, categorize transactions, and generate reports to gain insights into their financial health. With tools for budgeting, bill tracking, and debt management, Quicken makes it easier to plan for both short-term expenses and long-term financial goals.

In addition to personal finance, Quicken offers solutions for small businesses and real estate investors, providing features for invoicing, rental property management, and tax tracking. Users can also monitor their credit score and access investment tracking tools to analyze their portfolio’s performance. Whether managing day-to-day expenses or planning for retirement, Quicken provides a comprehensive platform to simplify financial management.

Quicken’s branding embodies trust and simplicity, using a clean design and approachable voice to empower users with intuitive financial management tools.

As a brand designer for Quicken, my primary responsibility is to ensure a cohesive and compelling visual identity across all marketing and product touchpoints. I developed and maintain brand guidelines, ensuring consistency in typography, color schemes, and design elements across digital mediums. By crafting engaging visuals for campaigns, social media, and advertisements, I help reinforce Quicken’s positioning as a trusted leader in personal finance.

Collaboration plays a key role in my work, as I partner with marketing teams, product designers, and developers to create user-friendly experiences that align with Quicken’s brand values. I contribute to website design updates, email marketing visuals, and promotional assets, all aimed at enhancing customer engagement and brand recognition. Through strategic storytelling and high-quality design, I help translate complex financial concepts into accessible, visually appealing content.

Additionally, I played a part in evolving Quicken’s brand identity to stay modern and relevant in the fintech space. By analyzing design trends, conducting competitor research, and testing new creative approaches, I ensured that Quicken’s branding remained fresh and impactful. My work ultimately supported the company’s mission of making financial management simple, clear, and empowering for users.